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Growth & digital marketing

SEO & generative engine optimisation

Technical SEO, content architecture and the work that gets you cited by AI answer engines as well as ranked by Google.

  • Audit, then monthly retainer
  • From USD 3,500
  • Updated

The short answer

SEO and generative engine optimisation make a site findable in both traditional search results and AI-generated answers. LDelight covers technical foundations, structured data, topical architecture and the passage-level clarity that determines whether ChatGPT, Perplexity or Google AI Overviews cite you.

Key takeaways

  • Technical foundations first — crawlability, Core Web Vitals, structured data
  • Topic clusters instead of scattered keyword pages
  • Content shaped so a passage can be quoted without its context
  • Entity and citation signals that let engines resolve who you are
SEO & generative engine optimisation

Search changed shape. A growing share of queries are answered on the results page or inside an assistant, and the site that gets cited is not always the site that ranks first. Both surfaces still reward the same underlying things: a crawlable site, unambiguous entity signals, and content that answers the question directly.

Technical foundations

Crawl and index diagnostics, Core Web Vitals, correct canonicalisation, an XML sitemap that reflects reality, and structured data that resolves your organisation, people and services as entities rather than strings.

Topical architecture

Pillar pages with supporting articles, linked deliberately. Search engines assess topical authority across a cluster, not page by page — and a coherent cluster is also what lets an assistant find the specific answer inside a broad topic.

Optimising for citation

Answer engines quote passages, not pages. That rewards a direct answer near the top, headings phrased as real questions, factual claims attributed to named sources, and content authored by an identifiable person with verifiable expertise. It is E-E-A-T, applied at paragraph level.

Measurement

Rankings, organic sessions and conversions, plus tracking of brand mentions and citations inside AI answers — a surface most reporting still ignores entirely.

What you get out of it

  • Growth in qualified organic traffic, not vanity impressions
  • Eligibility for rich results and AI Overview citation
  • A content architecture that compounds
  • Visibility in the assistants your buyers increasingly ask first

Talk to an engineer about SEO & generative engine optimisation

A 30-minute scoping call. No slide deck, no obligation — you leave with a written recommendation.

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What's included

  • Technical SEO audit and remediation
  • Core Web Vitals optimisation
  • Structured data and entity markup
  • Keyword research and topic cluster architecture
  • Content briefs and optimisation
  • Internal linking strategy
  • llms.txt and AI crawler configuration
  • Monthly reporting including AI citation tracking

FAQs about SEO & generative engine optimisation

GEO is optimising to be cited inside AI-generated answers — Google AI Overviews, ChatGPT search, Perplexity, Copilot. It overlaps heavily with good SEO but adds emphasis on passage-level clarity, direct answers, named authorship, cited sources, and explicitly permitting the AI crawlers to read your site.

Technical fixes can move things within weeks. Content and authority work realistically takes 4–6 months to show meaningfully, and 9–12 in a competitive category. Anyone promising you faster is describing a different, shorter-lived outcome.

Related services

Let’s scope your next project

Tell us what you are building or what is not working. You will get a technical response from a senior engineer — not a sales script — usually within one business day.

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