Layer CRM
One platform for clients, leads, appointments and follow-up
- From USD 49/month
- 14-day free trial
The short answer
Layer CRM is a business management platform for local service companies. It combines client records, lead capture, appointment scheduling, automated reminders, a built-in website and an AI chatbot that handles enquiries and books appointments by text or voice.
Key takeaways
- Everything in one place: clients, leads, calendar, website, chatbot
- AI assistant answers and books outside office hours
- Set up in a day, with your existing contacts imported
- Flat price per location — no per-seat charges
Most local service businesses run on four disconnected things: a phone, a calendar, a spreadsheet and a website somebody built years ago. Each works. The gaps between them are where the money leaks.
Clients and leads in one record
Every enquiry — web form, phone, chat, walk-in — creates a record with its source attached. Nothing sits in an inbox waiting to be noticed, and you can see which marketing actually produced paying customers.
A calendar that does the chasing
Appointments with automatic confirmations and reminders by SMS and email. Customers reschedule themselves through a link rather than phoning during your busiest hour.
An assistant that works your out-of-hours
Layer Assist answers by text or voice, qualifies the enquiry, books straight into the calendar and escalates anything it should not handle. Most local service enquiries arrive outside opening hours, and most callers who reach voicemail simply call the next business.
Your website, included
A fast, mobile-first site with your services, booking and local business structured data — connected to the same calendar, so it books rather than merely informs.
What's inside
Clients
Every interaction against one record — calls, messages, appointments, invoices and notes.
Leads & pipeline
Capture from every channel with source attribution, and a pipeline that reflects how you actually sell.
Scheduling
Availability by staff member and resource, with self-service booking and rescheduling.
Reminders
Escalating SMS and email reminders for appointments, renewals and deadlines.
AI assistant
Text and voice agent that answers, qualifies, books and escalates — day or night.
Website
Fast, mobile-first site with local business structured data and booking built in.
Quotes & invoices
Send a quote from a phone, take payment online, chase the rest automatically.
Reporting
Where leads come from, what they cost and which ones became revenue.
Feature list
- Client and contact records with full interaction history
- Lead capture from web, phone, chat and walk-in with source attribution
- Visual pipeline with stages you define
- Calendar and appointment scheduling
- Automated SMS and email reminders
- Recurring and follow-up reminder rules
- Quotes and invoices with online payment
- Built-in website with booking
- AI chatbot (text and voice)
- Review request automation
- Reporting on leads, bookings and revenue
- Role-based team access
- Mobile apps for iOS and Android
- Open REST API and webhooks
Pricing
Flat monthly pricing per location. No per-seat surprises, no setup fee.
Layer CRM — frequently asked questions
Most businesses are live within a day. We import your existing contacts, configure services and availability, connect your calendar and number, and train the team in a single session.
No. Pricing is flat per location with unlimited staff accounts. Adding people to your team should not cost you more to run the business.
You export everything — contacts, appointments, invoices, message history — in standard formats, at any time, without asking us. There is no exit fee and no retention period.