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Products

One platform to run the whole business

Industry-specific CRM with lead capture, appointment and reminder automation, a built-in website, and an AI chatbot that answers on text or voice and books the job.

Layer CRM dashboard

Layer CRM

One platform for clients, leads, appointments and follow-up

The core platform every Layer product is built on: contacts, pipeline, calendar, automated reminders, a website and an AI assistant that answers and books.

  • Client and contact records with full interaction history
  • Lead capture from web, phone, chat and walk-in with source attribution
  • Visual pipeline with stages you define
  • Calendar and appointment scheduling
  • Automated SMS and email reminders
USD 49 /month Explore
Layer Legal CRM dashboard

Layer Legal CRM

Matters, deadlines and client intake for law firms

Everything in Layer CRM plus matter management, escalating court-date reminders, conflict checking and a client portal.

  • Everything in Layer CRM
  • Matter and case records with document management
  • Court date, hearing and limitation tracking
  • Escalating reminders with mandatory acknowledgement
  • Conflict checking at intake with an audit record
USD 89 /month Explore
Layer Estate CRM dashboard

Layer Estate CRM

Listings, viewings and vendor reporting for agencies

Property portfolio management with portal publishing, self-service viewing booking, buyer matching and automatic vendor reports.

  • Everything in Layer CRM
  • Property portfolio with media, floorplans and documents
  • Portal publishing and feed management
  • Self-service viewing booking
  • Buyer registration and automatic matching
USD 79 /month Explore
Layer Assist dashboard

Layer Assist

AI receptionist that answers, qualifies and books — text or voice

A text and voice assistant that handles enquiries around the clock, answers questions about your business, books into your real calendar and escalates what it should not handle.

  • Web chat widget
  • SMS and WhatsApp
  • Inbound voice answering on your existing number
  • Grounded answers from your own business information
  • Live calendar availability and booking
USD 39 /month Explore
Layer Field CRM dashboard

Layer Field CRM

Dispatch, job sheets and maintenance contracts for field teams

Job dispatch, engineer scheduling, offline mobile job sheets, parts tracking and self-renewing maintenance contracts.

  • Everything in Layer CRM
  • Job intake, triage and priority
  • Skills and certification-based dispatch
  • Route-aware scheduling
  • Offline mobile job sheets with photos and signature
USD 69 /month Explore
Layer Wash CRM dashboard

Layer Wash CRM

Memberships, booking and bay utilisation for wash sites

Subscription memberships with automatic billing, online detailing booking, bay scheduling, loyalty and win-back campaigns.

  • Everything in Layer CRM
  • Subscription membership plans and billing
  • Licence plate recognition and QR member entry
  • Failed payment recovery and dunning
  • Online detailing booking with bay capacity
USD 59 /month Explore
Layer Clinic CRM dashboard

Layer Clinic CRM

Appointments, recalls and waitlist backfill for clinics

Appointment scheduling, automated recall management, multi-channel reminders and automatic waitlist backfill of cancelled slots.

  • Everything in Layer CRM
  • Multi-practitioner and multi-room scheduling
  • Automated recall programmes by treatment type
  • SMS, email and voice reminders
  • Waitlist with automatic cancellation backfill
USD 79 /month Explore
Layer Salon CRM dashboard

Layer Salon CRM

Booking, deposits and rebooking prompts for salons and spas

Online booking by stylist, refundable deposits on higher-value services, packages and gift cards, and rebooking prompts timed to each client’s own interval.

  • Everything in Layer CRM
  • Online booking by individual stylist
  • Service durations with processing time and gap protection
  • Card-on-file deposits and no-show fees
  • Packages, courses and gift cards
USD 59 /month Explore
Layer Sites dashboard

Layer Sites

A fast, bookable website your CRM keeps up to date

Mobile-first business websites with local SEO structured data, built-in booking and content driven from the same records as your CRM.

  • Mobile-first responsive templates
  • Content driven from CRM records
  • Booking widget into the live calendar
  • LocalBusiness, Service and FAQ structured data
  • Per-location pages for multi-site businesses
USD 29 /month Explore

Product questions

A generic CRM gives you fields and expects you to build the process. Layer ships with the process already right for your industry — court-date escalation for law firms, viewing booking for agencies, maintenance contracts for HVAC. You spend a day configuring rather than three months implementing.

Yes. We import contacts, appointments and history from most common systems and from spreadsheets. Migration is included in onboarding at no extra cost.

The text assistant is included from the Growth plan. The voice agent is included on Scale, or available as an add-on. Both are also sold standalone as Layer Assist if you already have a CRM you are happy with.

Let’s scope your next project

Tell us what you are building or what is not working. You will get a technical response from a senior engineer — not a sales script — usually within one business day.