Search & growth

Technical SEO, generative engine optimisation and measurement that survives browser privacy changes.

2 articles

Search & growth

Generative engine optimisation: getting cited by AI answers

Ranking first and being cited are now different outcomes. What actually determines whether ChatGPT, Perplexity or AI Overviews…

Aug 14, 2026 3 min read

Search & growth

Core Web Vitals: fixing INP without rebuilding the site

Interaction to Next Paint replaced First Input Delay and is considerably harder to pass. The fixes are mostly about giving the…

Jul 17, 2026 3 min read

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