Layer Estate CRM
Listings, viewings and vendor reporting for agencies
- From USD 79/month
- 14-day free trial
The short answer
Layer Estate CRM is property and client management software for real estate agencies. It manages listings, publishes to portals and the agency website, lets buyers book viewings against real agent availability, matches buyers to new stock automatically, and reports activity to vendors on a schedule.
Key takeaways
- Enter a property once; publish to the site and every connected portal
- Buyers self-book viewings against real agent and vendor availability
- New listings matched to registered buyers automatically
- Vendors get scheduled activity reports instead of phoning for them
Agency work is a race against attention. The buyer enquiring this evening will have enquired elsewhere by tomorrow, and the vendor who has not heard anything for a week is already thinking about the other agent.
One entry, every channel
Create a property once with media, floorplans and compliance documents. It publishes to your website and connected portals together.
Viewings without phone tag
Slots reflect real agent availability and vendor access windows. Buyers book themselves, confirmations and reminders go out automatically, and feedback is requested afterwards without anyone chasing.
Matching that actually happens
Buyer requirements are recorded on registration. New stock is matched and sent within minutes of going live.
Vendors who feel informed
Scheduled reports covering views, enquiries, viewings and feedback. Most vendor dissatisfaction is an information gap rather than a performance one.
What's inside
Portfolio
Every property with media, documents, history and compliance in one record.
Portal publishing
One entry, published to your site and every connected portal.
Viewings
Self-service booking against real agent and vendor availability, with automatic feedback capture.
Buyer matching
New stock matched to registered requirements and sent within minutes.
Vendor reports
Scheduled activity reports that stop the "any interest?" call.
Offers
Offer history, negotiation trail and chain progress in one view.
Feature list
- Everything in Layer CRM
- Property portfolio with media, floorplans and documents
- Portal publishing and feed management
- Self-service viewing booking
- Buyer registration and automatic matching
- Offer tracking and negotiation history
- Vendor reporting on a schedule
- Tenancy and property management module
- Compliance document tracking with expiry alerts
- AI assistant for property enquiries and viewing booking
- Commission and pipeline forecasting
Try Layer Estate CRM
14 days free. No card required — we set up your account and import your existing contacts.
Integrations
- Rightmove
- Zoopla
- Zillow
- MLS feeds
- Google Calendar
- DocuSign
- Stripe
- Twilio
Also see everything we build for real estate agencies.