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Growth & digital marketing

Performance marketing

Paid acquisition managed against pipeline and revenue rather than clicks and impressions.

  • Monthly retainer plus media spend
  • From USD 2,800
  • Updated

The short answer

Performance marketing runs paid acquisition measured against revenue. LDelight manages Google Ads, LinkedIn and Meta campaigns with server-side conversion tracking wired to your CRM, so optimisation targets closed business rather than form fills.

Key takeaways

  • Server-side tracking so measurement survives browser privacy changes
  • Offline conversion import — the platform optimises toward real revenue
  • Landing page and creative testing, not just bid management
  • Full transparency: the accounts are yours
Performance marketing

Most underperforming paid programmes are measurement problems. The platform optimises toward whatever you report as a conversion; if that is a form fill, you get more form fills, including from people who will never buy.

Fix the measurement first

Server-side tracking, consent-mode compliant, feeding your CRM. Closed-won deals are imported back as offline conversions so the platform learns which clicks became revenue. This single change is usually worth more than any bidding adjustment.

Then the account

Structure by intent, negative keyword hygiene, creative testing in a rotation, and landing pages built for the specific ad rather than a generic homepage.

Ownership

You own the ad accounts, the pixels and the data. If you leave, everything stays.

What you get out of it

  • Spend attributable to closed revenue
  • Cost per qualified opportunity falling over time
  • Measurement that survives browser privacy changes
  • Accounts and data you keep

Talk to an engineer about Performance marketing

A 30-minute scoping call. No slide deck, no obligation — you leave with a written recommendation.

Book a consultation

What's included

  • Account audit and restructure
  • Server-side conversion tracking
  • CRM integration and offline conversion import
  • Campaign build and management
  • Landing page development and testing
  • Creative production and rotation
  • Monthly reporting against pipeline and revenue

Related services

Let’s scope your next project

Tell us what you are building or what is not working. You will get a technical response from a senior engineer — not a sales script — usually within one business day.

Book a free consultation