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Growth & digital marketing

Conversion rate optimisation

Find where visitors are dropping out and fix it, using evidence rather than opinion about button colours.

  • Audit, then monthly programme
  • From USD 4,500
  • Updated

The short answer

Conversion rate optimisation increases the share of visitors who take a desired action. LDelight combines analytics, session recording and user testing to locate real friction, then tests changes with enough traffic to reach significance before calling a result.

Key takeaways

  • Diagnosis before testing — most sites have obvious breakage first
  • Tests sized for significance, not stopped when they look good
  • Every result documented, including the ones that lost
  • Measured against revenue, not micro-conversions
Conversion rate optimisation

Most conversion problems are not subtle. Before running a single A/B test we look for the things that are simply broken: a form that fails silently on mobile, a page taking eight seconds on a real connection, a pricing table that does not answer the obvious question.

Diagnose

Funnel analysis, session recordings, form analytics and moderated user testing with people in your actual market. Friction is usually visible within an afternoon of watching recordings.

Test properly

Hypotheses ranked by expected impact and effort. Sample size calculated before the test starts and the test run to completion — stopping early because a variant looks good is the most common way teams fool themselves.

Document everything

Losing tests are as informative as winning ones, and a documented history stops the same idea being re-proposed every six months.

What you get out of it

  • More revenue from the traffic you already have
  • Decisions made on evidence rather than seniority
  • A documented record of what works for your audience

Talk to an engineer about Conversion rate optimisation

A 30-minute scoping call. No slide deck, no obligation — you leave with a written recommendation.

Book a consultation

What's included

  • Analytics and tracking audit
  • Funnel and drop-off analysis
  • Session recording and heatmap review
  • Moderated user testing
  • Prioritised hypothesis backlog
  • A/B test build and analysis
  • Landing page and form redesign
  • Test log and quarterly review

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Let’s scope your next project

Tell us what you are building or what is not working. You will get a technical response from a senior engineer — not a sales script — usually within one business day.

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