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Marketing

Performance Marketing Executive

Own paid acquisition end to end — Google, Meta and LinkedIn — for our own brand and for the B2B clients we run campaigns for.

  • Noida, Uttar Pradesh, India
  • On-site
  • Full time
  • 1–4 years experience

We spend real money on paid channels, both for ourselves and on behalf of clients selling software and cloud services to businesses. This role owns that spend: what it goes on, what it returns, and what changes next month as a result.

You will not be handed a playbook to execute. You will be handed a budget, a target, and access to the data — and expected to argue for what you think the money should do. We would rather you tell us a campaign is not working than quietly keep it running.

Most of our accounts are B2B with long consideration cycles and low volumes, so the job is closer to careful experimentation than to volume buying. If you are used to optimising toward a cost-per-lead that nobody ever traces to revenue, this will feel different — we trace it.

What you will do

  • Plan, launch and manage paid campaigns across Google Ads, Meta and LinkedIn
  • Own budget pacing across accounts, and flag over- and under-spend before month end
  • Write and test ad copy, and brief creative for display and social placements
  • Build and maintain landing pages with the marketing team, and run structured A/B tests on them
  • Set up and verify conversion tracking in GA4 and Google Tag Manager, including offline conversion imports where the sale closes on a call
  • Report weekly on spend, pipeline and cost per qualified lead — not just cost per click
  • Run keyword and audience research for new campaigns, and prune what stops working
  • Coordinate with the SEO and content team so paid and organic are not bidding against each other

What we are looking for

  • 1–4 years running paid campaigns, at an agency or in-house
  • Hands-on with Google Ads and at least one of Meta Ads or LinkedIn Campaign Manager — you have built campaigns yourself, not only read reports
  • Comfortable in GA4 and Google Tag Manager: you can set up a conversion and prove it fires
  • Confident with spreadsheets — pivot tables, blended CAC, simple attribution models
  • Able to explain, in plain language, why a campaign under-performed and what you would change
  • Clear written English; you will be sending reports to clients abroad

Nice to have

  • B2B or SaaS experience, especially with long sales cycles
  • Google Ads or Meta Blueprint certification
  • Familiarity with Looker Studio for client reporting
  • Exposure to CRM data and lead-stage reporting (HubSpot, Zoho or similar)

What we offer

  • Direct ownership of your area — no layer of management between you and the outcome
  • Work on accounts and products that ship to international clients
  • A senior team that will review your work properly and tell you what is wrong with it
  • Budget for the tools and certifications the role genuinely needs
  • Five-day week, on-site in Noida

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About this role

A short introductory call, then a role-specific conversation with the person you would work under — usually including a practical exercise or a walk-through of something you have actually done. Two or three conversations in total, and we aim to give you a decision within a week of the last one.

Yes. The role is based at our office at A-7 Second Floor, Sector 10, Noida 201301, Uttar Pradesh. We are a small team and the work benefits from being in the same room.

No. It helps, but what matters more is clear written English and the willingness to occasionally shift your hours so a call lands inside a client's working day.

Apply anyway and say so in the cover note. The range describes who we expect to fit, not a filter we apply mechanically.